If you’re a small business owner, marketer, or agency looking to grow your online presence, you may have come across two popular platforms: GoHighLevel and ClickFunnels. Both platforms help with creating sales funnels, automating email marketing, and selling products online. But which one is the better option for your needs?
In this guide, we’ll break down the main features, pricing, and overall experience of GoHighLevel and ClickFunnels to help you make an informed decision.
Summary: GoHighLevel vs. ClickFunnels
- GoHighLevel is an all-in-one platform designed specifically for marketing agencies. It combines CRM (Customer Relationship Management), sales funnels, email marketing, SMS marketing, and more into one tool.
- ClickFunnels is a well-known platform for building sales funnels and selling products online. It’s especially good for entrepreneurs, online marketers, and businesses that need simple sales funnel creation.
Both platforms offer great solutions, but they cater to different needs. Let’s dive into the details to see how they compare.
GoHighLevel vs. ClickFunnels: Side-by-Side Comparison
Here’s a detailed comparison of the two platforms based on their features, pricing, and ease of use.
Feature | GoHighLevel | ClickFunnels |
---|---|---|
Sales Funnels | Yes | Yes |
Email Marketing | Yes | Yes |
CRM | Yes (Built-in CRM) | Basic CRM |
SMS Marketing | Yes (2-way SMS) | No |
Appointment Scheduling | Yes (Built-in calendar) | No (Requires add-on) |
White Labeling | Yes (Customize for your agency) | No |
Pricing | Starts at $97/month | Starts at $147/month |
What is GoHighLevel?

GoHighLevel is an all-in-one marketing tool built primarily for marketing agencies. It helps agencies manage leads, automate marketing tasks, and convert leads into paying customers. With GoHighLevel, you can build websites, funnels, and automate email/SMS campaigns all in one place.
Who is GoHighLevel for?
- Marketing agencies: GoHighLevel is perfect for agencies that manage multiple clients and need an all-in-one solution.
- Small businesses: If you run a small business and want to automate your marketing, GoHighLevel offers great features for lead generation and follow-up.
What is ClickFunnels?

ClickFunnels is a platform that helps businesses build sales funnels and sell products online. It’s widely used for creating high-converting landing pages and funnels without needing technical skills.
Who is ClickFunnels for?
- Entrepreneurs: ClickFunnels is ideal for individuals and businesses that want to sell products or services online.
- Online marketers: It’s a great tool for creating simple sales funnels and increasing conversions.
Which is Better for Sales Funnels?

Both GoHighLevel and ClickFunnels allow you to create sales funnels, but ClickFunnels is designed specifically for funnel building and has more templates and options for this purpose. However, GoHighLevel integrates funnels with its CRM and marketing automation, making it a better choice for agencies and businesses that need more than just a funnel builder.
Winner: ClickFunnels for pure funnel building, but GoHighLevel if you need an all-in-one solution.
Which is Better for Email Marketing and Automation?

Both platforms offer email marketing and automation tools. GoHighLevel has more advanced features for multi-channel marketing (email, SMS, and voice), while ClickFunnels focuses primarily on email follow-up within your sales funnels.
Winner: GoHighLevel offers more comprehensive automation across different channels.
Pricing Comparison
Plan | GoHighLevel | ClickFunnels |
---|---|---|
Starter Plan | $97/month | $147/month |
Unlimited Plan | $297/month | $297/month (Pro Plan) |
White Label Option | $497/month (additional) | Not available |
Winner: GoHighLevel provides more tools at a similar price point, making it better value for agencies and businesses needing an all-in-one solution.
Which is Best for Agencies?
If you run a marketing agency, GoHighLevel is the better option. It’s specifically built for agencies, offering features like CRM, appointment scheduling, and white-labeling, which ClickFunnels does not offer. You can rebrand GoHighLevel as your own and manage multiple clients under one account.
Winner: GoHighLevel is the clear winner for agencies.
Selling Digital Products and Memberships
For selling digital products like eBooks or online courses, ClickFunnels is an excellent choice. It provides templates for creating membership funnels and even includes affiliate tracking.
Winner: ClickFunnels is better for selling digital products and managing memberships.
Website Building
GoHighLevel offers full website-building capabilities, while ClickFunnels is more focused on landing pages and funnels. If you need to build an entire website, GoHighLevel is the better choice.
Winner: GoHighLevel for website building.
White Labeling
GoHighLevel allows you to white-label the platform, which means you can rebrand it and offer it as your own product. This feature is not available in ClickFunnels, making GoHighLevel more attractive for agencies wanting to sell their own software.
Winner: GoHighLevel for white labeling.
Final Thoughts: Which is Better – GoHighLevel or ClickFunnels?
Both platforms are excellent for different purposes. GoHighLevel is the best choice if you’re an agency or business owner looking for an all-in-one platform to manage leads, automate marketing, and grow your business. It’s packed with features and offers great value for the price, especially for agencies.
On the other hand, if you’re focused on building sales funnels and selling digital products, ClickFunnels is the more specialized tool. Its simplicity and focus on sales funnels make it a powerful tool for online entrepreneurs.
Recommendation:
- Choose GoHighLevel if you need an all-in-one platform with advanced marketing and CRM features.
- Choose ClickFunnels if you want to focus on building sales funnels and selling products online.