When I first started looking into tools to grow my online store, I felt overwhelmed. There were so many platforms promising to help with everything from keyword research to tracking sales.
That’s when I came across Helium 10. It’s like an all-in-one toolkit for Amazon sellers, designed to make your life easier.
Whether you’re just starting out or trying to scale, it offers features like product research, keyword tracking, and even listing optimization.
What really stood out to me was how user-friendly it is. You don’t need to be a tech wizard to figure things out. Plus, having all these tools in one place saves so much time.
In this review, I’ll share my experience with Helium 10, its key features, and who it’s best suited for. If you’re serious about succeeding on Amazon, keep reading—you might just find your next go-to tool.
Helium 10
Most people who sell on Amazon have heard of Helium 10.

This end-to-end software has been around a little while and is used by over 2 million Amazon sellers generating over $6 Billion in gross merchandise value (GMV) EVERY MONTH! But just in case you haven’t heard of the Helium 10 Amazon seller tools, this section will get up to speed.
Turning a product idea into a real way to make money online isn’t as easy as everyone makes it sound.
The challenge of creating a successful eCommerce business has become more competitive and complex over time, and having a product idea isn’t necessarily a golden path to riches.
That’s why more and more sellers are turning to software tools to help with some of the grunt work and guesswork to help them build a successful eCommerce business.
Helium 10 is the industry’s first All-In-One Amazon Seller Software. Meaning that the creators are providing an end-to-end tool kit to help manage your Amazon-based business.
All up there are around 35 ‘power tools’ bundled together to help Amazon FBA merchants manage their business.
Top 10 Features: Helium 10 Review
Helium 10 is a comprehensive suite of tools designed to assist Amazon sellers in managing their businesses effectively. Here are the detailed features of Helium 10:

1. Product Research:
- Black Box: A powerful tool to find profitable product ideas based on criteria like sales volume, price range, reviews, and niches.
- Trendster: Analyzes seasonal trends and historical data for better product selection.
2. Keyword Research:
- Cerebro: A reverse ASIN lookup tool to find high-performing keywords for competitor products.
- Magnet: Generates relevant keyword suggestions to optimize your product listings.
- Misspellinator: Identifies common misspellings of keywords to capture additional traffic.
3. Listing Optimization:
- Frankenstein: Helps process and organize keywords for listings.
- Scribbles: Ensures that the right keywords are included in your listings for maximum visibility.
- Listing Builder: A step-by-step tool to create optimized listings with clear guidance.
4. Market Analysis:
- Market Tracker: Monitors your product’s market trends and performance compared to competitors.
- Xray: Provides real-time insights into sales estimates, revenue, and competition levels on any Amazon page.
5. Inventory Management:
- Inventory Protector: Prevents fraudulent bulk orders.
- Restock Suggestions: Ensures optimal inventory levels by predicting when you need to restock.
6. Advertising Management:
- Adtomic: Automates PPC campaign management, optimizing bids and keywords for better ad performance.
7. Operations Management:
- Profits: Tracks profits, revenue, and expenses in real time, giving a clear financial overview.
- Refund Genie: Identifies lost or damaged inventory eligible for Amazon reimbursements.
8. Analytics & Reports:
- Keyword Tracker: Monitors the rank of specific keywords over time.
- Market Tracker: Offers data-driven insights to identify market trends and opportunities.
9. Freedom Ticket:
- A complete Amazon FBA training course for beginners to advanced sellers, included with Helium 10 subscriptions.
10. Global Expansion Tools
- Tools for international marketplaces, including keyword research and market insights tailored for different regions.
Helium 10 combines these features to streamline the Amazon selling process, from product discovery to scaling your business.
Pricing: Helium 10 Review

Helium 10 offers a range of pricing plans to accommodate various business needs:
1. Free Plan:
Provides limited access to Helium 10’s suite of tools, allowing users to explore basic features at no cost.
2. Starter Plan:
Priced at $39 per month when billed monthly, or $29 per month when billed annually. This plan includes essential tools for new Amazon sellers, such as:
- Product Research (Black Box, Xray)
- Keyword Research (Cerebro, Magnet)
- Listing Optimization (Scribbles, Frankenstein)
- Access to the Freedom Ticket Amazon FBA training course
3. Platinum Plan:
Available at $99 per month when billed monthly, or $79 per month when billed annually. It encompasses all Starter Plan features, with enhanced usage limits and additional tools like:
- Advanced Keyword Research
- Listing Optimization
- Alerts for up to 20 ASINs
- Inventory Management for up to 40 SKUs
- Access to the Amazon PPC Academy
4. Diamond Plan:
Priced at $279 per month when billed monthly, or $229 per month when billed annually. This plan includes all Platinum features, with further increased limits and advanced tools such as:
- Alerts for up to 200 ASINs
- Inventory Management for unlimited SKUs
- Access to Adtomic for PPC campaign automation
- Multi-user access for up to 3 users
5. Elite Plan:
Offered at $399 per month, this plan is designed for high-volume sellers seeking comprehensive features, including:
- All Diamond Plan features
- Quarterly in-person workshops
- Live monthly online training with industry experts
- Access to a private Elite Facebook group
For detailed information and to choose the plan that best fits your business requirements, visit Helium 10’s official pricing page.
Available Support Options in Helium 10
If you need help understanding any tool, you’ll have full access to Pro training videos in Helium 10’s knowledge base.
Additionally, if you need to contact Helium 10’s agents, you can use their live chat support and email ticket system.
From my experience, they always respond within 5-7 minutes on live chat. Their agents are highly trained, have a solid understanding of Amazon FBA, and even offer personalized guidance on Amazon tips.
For a Premium type support, there are more options available including:
Helium 10 Support Options | Paid/Free | Supported Plans |
---|---|---|
Pro Training Videos & KB Articles | Free | All |
Freedom Ticket (Amazon Sellers Training) | Free | All |
PPC Academy | Free | Platinum & Diamond |
In Person Workshops | Paid ($99/month) | Diamond |
Expert Training | Paid ($99/month) | Diamond |
Pros & Cons: Helium 10 Review
Helium 10 Pros | Helium 10 Cons |
---|---|
Finding amazon product ideas is a real thing. | Usage and data limits apply unless you opt for a high-end plan. |
It provides a full suite of tools for Amazon sellers in one place. | Expect a steep learning curve to fully grasp and utilize all tools. |
Thousands of users trust its data accuracy. | You might not need all tools as per your current Amazon store situation. |
Reports can be easily exported as CSV files. | Addons are expensive and ultimately increase your billing. |
The available tools are really robust and worth it for Amazon eCommerce business. | The starter plan is waste of money. |
The user interface is a beginner friendly. |
The Final Verdict
Helium 10 is a robust all-in-one toolkit for Amazon sellers, offering powerful features like product research, keyword optimization, listing enhancement, and PPC management.
With tools like Black Box, Cerebro, and Adtomic, it helps sellers streamline operations, maximize profits, and scale their businesses effectively.
Its flexible pricing plans, from free to Elite, cater to beginners and seasoned sellers alike. Helium 10 also includes training resources like Freedom Ticket, making it a comprehensive choice for anyone aiming to succeed on Amazon.
FAQs:
What does helium 10 do?
Helium 10 is a comprehensive tool for Amazon and Walmart sellers, providing solutions for product discovery, listing optimization, and PPC management. It also covers keyword research, review management, and inventory management.
Is Helium 10 data reliable?
Yes, 8 out of 10 customers find Helium 10 data estimates to be highly accurate.
Is Helium 10 owned by Amazon?
No.
Do you need Helium 10 for Amazon?
If you want to eliminate guesswork in choosing Amazon products and targeting keywords, using tools like Helium 10 is essential.
How much does it cost to use Helium 10?
The paid plans of Helium 10 start from $29/month.