Helium 10 vs AMZScout: Which Tool Is Better?

When I first started exploring tools to help with selling on Amazon, it felt like there were so many options that choosing the right one became a challenge.

Two big names that kept popping up were Helium 10 and AMZScout. Both promise to make life easier for sellers by helping with things like product research, keyword tracking, and sales analysis.

But they have their differences, and figuring out which one suits your needs can save you time and money.

In this comparison, I’ll break down what each tool offers, how they stack up in ease of use, pricing, and features, and which one might be better depending on where you are in your seller journey.

Whether you’re just starting out or already scaling up, this guide will help make your decision easier.

What Is Helium 10?

Helium 10 is a comprehensive Amazon seller tool created a little over three years ago.

Its founders, Manny Coats and Guillermo Puyol, designed it to help Amazon sellers conceptualize key metrics like profit estimates and seasonal trends. Sellers use these metrics to help them determine their products’ success rates.

Helium 10’s key features include an ASIN grabber, profitability calculator, PPC Ads management, index checker, inventory protector, and many more.

In its short existence, Helium 10 has made big strides. It has helped over 1 million Amazon sellers and generated more than $4 billion in monthly revenue.

Pros

  • Caters to new and veteran sellers alike
  • Excellent product research extension like X-Ray, Trendsetter, and Black Box
  • Sophisticated research tools you can use to look up your competitors
  • Advanced keyword aggregation capabilities
  • Offers a free plan you can use indefinitely
  • You’ll gain access to nearly two dozen tools to grow your Amazon business
  • Has good management tools like the Refund Genie

Cons

  • The free plan is quite limiting
  • You only get multi-user access on the higher-level plans
  • Customer support is limited to

What is AMZScout?

AMZScout is a comprehensive suite of tools designed to assist Amazon sellers in identifying profitable, low-competition products and optimizing their listings.

It offers features such as product and keyword research, competitor analysis, and sales tracking. Available as a web application and a Chrome extension, AMZScout provides real-time data and insights to help sellers make informed decisions and enhance their performance on the Amazon marketplace.

Pros:

  • Comprehensive product research tools, including a Chrome extension and web app.
  • User-friendly interface suitable for beginners.
  • Affordable pricing with various plans and a free trial.
  • Accurate sales estimates and data analysis.
  • Educational resources and customer support available.

Cons:

  • Limited features compared to some competitors.
  • Occasional data inaccuracies reported by users.
  • Interface may feel cluttered with extensive data.
  • Some advanced tools require higher-tier subscriptions.
  • Customer support response times can vary.

Features Comparison: Helium 10 vs AMZScout

When comparing Helium 10 and AMZScout, it’s essential to evaluate their features to determine which tool aligns best with your Amazon selling needs.

1. Product Research:

  • Helium 10: Offers ‘Black Box,’ a comprehensive product database with advanced filters to identify profitable products. The ‘X-Ray’ Chrome extension provides real-time sales data and market trends directly on Amazon’s website.
  • AMZScout: Features a Product Database with extensive filters and a ‘PRO Extension’ for Chrome and Edge, delivering real-time product insights while browsing Amazon. It also includes a Product Tracker to monitor selected products over time.

2. Keyword Research and Listing Optimization:

  • Helium 10: Provides ‘Cerebro’ for reverse ASIN lookup, revealing competitors’ keywords, and ‘Magnet’ for generating keyword suggestions. ‘Scribbles’ assists in optimizing listings by ensuring essential keywords are included.
  • AMZScout: Offers a Keyword Explorer to discover high-traffic keywords and a Listing Advisor that provides recommendations for improving product listings, including optimal keyword placement.

3. Additional Tools:

  • Helium 10: Includes ‘Inventory Protector’ to safeguard stock levels during promotions, ‘Alerts’ for monitoring listing changes, and ‘Refund Genie’ to identify potential reimbursement opportunities. It also offers ‘Trendster’ to visualize sales and price trends over time.
  • AMZScout: Provides an FBA Fees Calculator to estimate profits and fees, and ‘Stock Stats’ to view competitors’ inventory levels. The platform also offers educational resources, including webinars and tutorials, beneficial for beginners.

Summary:

Helium 10 offers a more extensive suite of tools covering various aspects of Amazon selling, making it suitable for sellers seeking a comprehensive solution.

AMZScout focuses on product and keyword research with user-friendly features, appealing to those prioritizing simplicity and affordability.

Your choice should align with your specific business requirements and budget considerations.

Pricing Comparison: Helium 10 vs AMZScout

Helium 10 Pricing

Helium 10 provides a range of plans tailored to different business requirements:

  • Free Plan: Provides limited access to essential tools, suitable for those exploring Helium 10’s capabilities.
  • Starter Plan: Priced at $39 per month (or $29/month when billed annually), this plan includes core features with certain usage limits, ideal for beginners.
  • Platinum Plan: At $99 per month (or $79/month annually), it offers expanded access to tools and higher usage limits, catering to growing businesses.
  • Diamond Plan: For $249 per month (or $229/month annually), this plan provides comprehensive features with minimal restrictions, suitable for established sellers.
  • Elite Plan: Priced at $399 per month, it includes all Diamond features plus exclusive benefits like in-person workshops and advanced training, designed for high-level sellers.

Each plan offers a suite of tools for product research, keyword research, listing optimization, and more, with varying usage limits and features.

Opting for annual billing can result in significant savings. For detailed information and to choose the plan that best fits your business needs, visit Helium 10’s official pricing page.

AMZScout Pricing

AMZScout offers several subscription options:

  • Monthly Seller’s Bundle: Priced at $49.99 per month, this comprehensive package includes tools for product research, competitor analysis, and keyword research.
  • Yearly Seller’s Bundle: Available at $379.99 per year, offering a discounted rate compared to the monthly plan.
  • Lifetime Seller’s Bundle: A one-time payment of $1,599.99 grants lifetime access to all tools and features, ideal for long-term sellers.

Comparison:

  • Cost Efficiency: AMZScout’s monthly plan is more affordable than Helium 10’s Starter and Platinum plans. However, Helium 10 offers a free plan for those who want to explore basic features without any cost.
  • Features: Helium 10 provides a more extensive suite of tools across its plans, catering to both beginners and advanced sellers. AMZScout offers essential tools suitable for those starting or looking for a cost-effective solution.
  • Scalability: Helium 10’s tiered plans offer scalability for growing businesses, with advanced features in higher-tier plans. AMZScout’s lifetime plan is beneficial for those seeking long-term access without recurring fees.

In summary, if you’re seeking a comprehensive toolset with scalability and advanced features, Helium 10’s plans might be more suitable.

Customer Support Comparison: Helium 10 vs AMZScout

When comparing the customer support of Helium 10 and AMZScout, user feedback highlights distinct differences:

Helium 10

  • Response Time: Some users report delays in receiving assistance, particularly concerning billing issues, with responses taking days or even weeks.
  • Support Quality: While the platform offers essential email and chat support, certain users have found the assistance lacking in promptness and effectiveness.

AMZScout

  • Response Time: Users generally experience quick and helpful responses through the platform’s chat service.
  • Support Quality: The platform provides a range of educational materials, including blogs, guides, and webinars, which assist users in navigating the tools effectively.

Conclusion: Helium 10 vs AMZScout

Both Helium 10 and AMZScout offer excellent tools for Amazon sellers but cater to slightly different needs.

Helium 10 is a comprehensive solution with advanced features like keyword research, product tracking, and inventory management, making it ideal for experienced sellers managing large operations.

AMZScout, on the other hand, is beginner-friendly with affordable pricing and essential product research tools, perfect for those just starting.

While Helium 10 excels in scalability and depth, AMZScout simplifies the process for newcomers.

FAQ’s

Which is more comprehensive?

Helium 10 offers a broader suite of tools for product research, listing optimization, and PPC management, while AMZScout focuses on product research and analytics.

Which is better for beginners?

Helium 10 has a simpler interface, making it more beginner-friendly.

Which has better data accuracy?

Both provide reliable data, but Helium 10 is often seen as more robust for advanced sellers.

Full Disclosure This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

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