In today’s digital landscape, a strong and consistent brand identity is crucial for business success. Your brand is more than just a logo; it’s the visual embodiment of your company’s values, goals, and personality.
However, creating a professional brand identity can be challenging, especially for small businesses and startups with limited budgets. This is where AI-powered branding tools like Tailor Brands and Looka come in, offering user-friendly platforms to design logos, marketing materials, and more without needing a design background.
While both platforms provide robust branding solutions, they each come with unique features and pricing structures. In this detailed comparison, we’ll explore Tailor Brands and Looka, focusing on their offerings, features, pricing, and overall value, to help you decide which tool best fits your branding needs.
Overview :- Tailor Brands vs. Looka
Overview of Tailor Brands
Tailor Brands is a comprehensive branding platform that utilizes artificial intelligence to create customized logos, social media graphics, websites, and more. Founded in 2014, Tailor Brands aims to make professional branding accessible and affordable for everyone, regardless of design skills.
The platform guides users through the branding process, from logo creation to building a cohesive brand identity, all through an intuitive, easy-to-use interface.
Key Points:
- AI-driven branding tools designed for small businesses, entrepreneurs, and startups.
- Offers a range of services, including logo design, website creation, and social media templates.
- Provides an all-in-one branding solution, eliminating the need for multiple tools.
Overview of Looka
Looka, formerly known as Logojoy, focuses on providing AI-driven logo design and branding solutions. Since its launch in 2016, Looka has become a popular choice for businesses seeking high-quality, custom logos and branding assets.
Looka’s platform uses AI and machine learning algorithms to generate logo designs based on user preferences, ensuring a personalized and professional outcome.
Key Points:
- Specializes in AI-powered logo design with a focus on simplicity and customization.
- Offers a variety of branding services, including business card designs, social media kits, and website building tools.
- Provides a seamless and straightforward logo creation process tailored to individual brand identities.
Features Comparison of Tailor Brands and Looka
1. Logo Design and Customization
Tailor Brands:
The logo creation process with Tailor Brands is highly intuitive. It starts with a series of questions about your business, industry, and design preferences. The AI then generates multiple logo designs in various styles, including icon-based, text-only, or initial-based logos.
Tailor Brands stands out with its extensive customization options, allowing users to modify their logos’ fonts, colors, and layouts until they are satisfied with the final design.
The platform also provides logo resize tools, making it easy to adapt the design for different uses, such as social media profiles, business cards, and websites.
Looka:
Looka focuses on simplifying logo design while offering a high level of customization. The process begins with inputting your business name, selecting an industry, and choosing design elements like colors, icons, and styles.
Looka’s AI then generates various logo options based on your preferences. Users can edit these logos extensively, changing fonts, colors, layouts, and even adding elements like symbols or geometric shapes.
Looka also provides high-resolution vector files, enabling businesses to use their logos across multiple platforms seamlessly.
2. Branding Suite
Tailor Brands:
Beyond logo design, Tailor Brands offers a full branding suite that includes tools for creating business cards, branded merchandise, social media posts, and websites.
The platform provides a range of templates for different marketing materials, which are automatically adjusted to match your logo’s style and colors, ensuring consistency across all branding efforts.
Tailor Brands also features a website builder, allowing businesses to create a professional-looking website aligned with their branding.
Looka:
Looka extends its branding services through the Brand Kit, which includes business card designs, social media kits, letterheads, and email signatures.
The Brand Kit automatically generates templates using your logo and brand color palette, maintaining a cohesive look. Unlike Tailor Brands, Looka does not offer a built-in website builder.
However, it provides guidance on integrating your brand identity into various digital platforms, such as setting up social media profiles.
3. AI-Powered Design and User Interface
Tailor Brands:
Known for its AI-driven approach, Tailor Brands focuses on creating a personalized branding experience. The AI algorithm learns from your input and generates designs tailored to your preferences.
The platform is beginner-friendly, with a user interface that guides you step-by-step through the branding process. Tailor Brands also automates the application of branding across different materials, saving users time and ensuring consistency.
Looka:
Looka uses AI and machine learning to generate logo designs based on your input, offering a wide variety of styles and layouts.
The platform’s interface is sleek and user-friendly, featuring a drag-and-drop editor for easy customization. Looka emphasizes simplicity, making it an excellent option for those looking for a quick and hassle-free design experience without sacrificing quality.
4. Social Media and Marketing Tools
Tailor Brands:
Includes a variety of social media tools, including customizable templates for posts and banners across platforms like Facebook, Instagram, and Twitter.
The platform also offers a social post scheduler, allowing users to plan and automate their social media content. This feature helps businesses maintain a consistent online presence, essential for brand growth and customer engagement.
Looka:
Provides a Social Media Kit as part of its branding package. This kit includes pre-sized images optimized for different social media platforms, featuring your logo in various styles.
While Looka doesn’t offer a social post scheduler like Tailor Brands, its social media kit is valuable for businesses looking to quickly establish a professional online image.
5. Website Creation
Tailor Brands:
Offers an AI-driven website builder with the Premium plan, allowing users to create a professional website aligned with their brand.
The website builder includes customizable templates, e-commerce integration, and domain registration, providing an all-in-one solution for businesses aiming to establish an online presence.
Looka:
Does not include a built-in website builder. However, it does provide branding guidelines and assets that can be used when setting up a website through other platforms, such as WordPress, Wix, or Squarespace.
This approach gives users flexibility but requires them to use an external website-building service.
Pricing: A Comprehensive Pricing Comparison of Tailor Brands vs. Looka for Your Branding Needs
Tailor Brands:
- Basic Plan: $9.99/month (billed annually) – Access to logo maker, standard logo files, basic design tools.
- Standard Plan: $19.99/month (billed annually) – High-resolution logo files, full design studio access, social media tools, and brand book.
- Premium Plan: $49.99/month (billed annually) – Includes everything in the Standard plan plus website builder, e-commerce features, advanced social media tools, and priority customer support.
Looka:
- Logo Package: $20 (one-time fee) – Includes logo files in PNG format suitable for small-scale use.
- Logo and Brand Kit Subscription: $96/year – Provides logo files in multiple formats (PNG, SVG, EPS), access to a complete Brand Kit, social media assets, business card templates, and brand guidelines.
- Premium Brand Kit Subscription: $192/year – All features of the Logo and Brand Kit, plus access to more design assets, high-resolution files, and lifetime logo editing.
FAQ Section
What is Tailor Brands?
- An AI-powered platform for creating logos, social media designs, and websites.
Can I customize my logo with Tailor Brands?
- Yes, extensive customization options are available.
Does Tailor Brands offer a free trial?
- Yes, logo creation is free, but downloads require a paid plan.
Does Tailor Brands include a website builder?
- Yes, with the Premium plan.
Can I cancel my subscription anytime?
- Yes, subscriptions can be canceled at any time.
Does Looka provide high-resolution logo files?
- Yes, available with the Brand Kit and Premium Brand Kit.
Can I edit my logo after purchasing with Looka?
- Yes, editing is available with the Brand Kit subscription.
Does Looka offer a free trial?
- You can design logos for free, but downloads require payment.
Is there a website builder in Looka?
- No, Looka does not include a built-in website builder.
Conclusion
Tailor Brands and Looka are both powerful AI-driven branding platforms, each with unique strengths.
Tailor Brands offers a comprehensive suite of branding tools, including logo design, social media templates, business cards, and a website builder.
This makes it an excellent all-in-one solution for businesses looking to establish a cohesive brand identity quickly and affordably. Its range of pricing plans provides flexibility for businesses at different stages, from startups to established companies.
Looka, on the other hand, shines in its simplicity and focus on high-quality logo design. It provides extensive customization options and a user-friendly interface that allows for easy logo creation.
While it doesn’t include a built-in website builder, its robust Brand Kit provides businesses with the tools needed to create a consistent brand identity across various digital platforms.
If you are looking for a full branding solution, including a website builder and social media tools, Tailor Brands is the way to go
